Lightstone Explore
Customer
Segmentation
Good location decisions start with knowing who is in the market. LEO helps you understand the demographic and lifestyle profile of an area so you can assess whether the local population fits your customer, product or service.
What segmentation helps you understand
A site may look good on a map, but the people around it determine its real potential. LEO helps you move beyond location alone by adding demographic, household and segmentation insight to your site review process.
- Who lives in and around a selected area
- How household income differs by catchment
- Which age, lifestyle and demographic groups are present
- Whether the market aligns with your ideal customer
- How different locations compare against each other
Find The Right Market Before You Choose The Right Site.
LEO is used predominantly by in-house property and retail planning teams making regular location and market decisions. It is also used by market analysts, strategy consultants and businesses with more specialised planning needs, including bespoke data visualisation and spatial analysis.
Retail and Property teams
Assess whether the people around a location match the site, property or retail opportunity.
Marketing and Research teams
Understand who lives in an area so you can shape better research, messaging and market strategies.
Expansion teams
Compare customer profiles across locations to identify areas with stronger growth potential.
Franchise and network planners
Use segmentation insight to plan stronger territories, networks and branch locations.