Smarter location decisions with Lightstone Explore

Built on 20 years of South African retail data and trusted by leading retail chains, LEO is Lightstone's location intelligence platform for property and planning teams making high-stakes location decisions. From demographic insight and catchment analysis to market reports and network planning, LEO gives your team the data to make recommendations your business can stand behind.

Trusted by Location Professionals

LEO map interface showing stores, malls and demographic layers

Trusted by South Africa's leading brands

Mr PriceCashbuildPick n PayShopriteWoolworths
LEO by Lightstone product overview
From location data to decision-ready insight

The Data Behind Every Location Recommendation

Whether you are reviewing an existing store, planning a relocation, assessing a new site opportunity or building a case for network growth, LEO helps property and planning teams evaluate opportunities through a clearer location lens.

Watch Video

Master the LEO with a Easy Video Guide

Get hands-on guidance with our step-by-step video tutorials. Whether you're a beginner or looking to deepen your knowledge, this video will help you navigate LEO and get a Market report with ease.

Visual Learning for Faster Mastery

Skip the guesswork our New LEO video will walk you through every feature, ensuring you grasp key functions quickly and efficiently.

Expert Tips at Your Fingertips

Learn from the pros! Our video include time-saving tips and insider tricks to help you get the most out of LEO.

LEO Overview

Video | How to get started with LEO

Built for real-world planning

Designed for everyday decisions and bigger growth strategies

LEO is used predominantly by in-house property and retail planning teams making regular location and market decisions. It is also used by market analysts, strategy consultants and businesses with more specialised planning needs, including bespoke data visualisation and spatial analysis.

Retail and Property Planning

Assess current locations, identify new site opportunities and support smarter expansion decisions with location-based insight.

Network Optimisation

Review your current footprint, identify growth gaps and support stronger network decisions with clearer market visibility.

Demographic & Market Analysis

Explore the people in an area, compare locations and uncover stronger commercial opportunities with greater confidence.

Your Data on The Map

Bring your internal datasets into LEO and we will visualise them alongside Lightstone's data layers for a single, integrated view of your business.

What you can do in LEO

Explore, Analyse And Act
With More Confidence

LEO brings together map-based visualisation and data querying so teams can move beyond static information and explore the bigger picture behind a location.

LEO map with demographic layers activated
Why Businesses Choose LEO?

From Map Data To
Decision-Ready Insight

Businesses use LEO because it replaces instinct with evidence. Property and planning teams use it to build recommendations they can defend, senior leaders use it to understand whether location is driving performance, and analysts use it to turn layered data into clear, structured outputs. Whatever the decision, LEO gives your team a credible foundation to work from.

South African Market Data

Demographic and location data updated annually to reflect the real SA market

Fast Market Reports

Market reports generated in minutes for any radius or polygon

LEO stats: 1900+ malls mapped, 19 lifestyle segments, 60K+ retail stores, 100K+ enumerated areas, 20+ years of retail expertise

One Platform, Richer Insight

A single platform combining retail landscape, demographics, movement data and your own internal data

Trusted by Leading Retailers

Trusted by South Africa's leading retail chains for over 20 years

Sample LEO market report
The data behind every decision

Powerful Insight Deserves A Proven Data Foundation

LEO is built on data that South Africa's leading retailers have trusted for over 20 years. From the malls and stores that make up the national retail landscape to the demographic and movement datasets that reveal who shops where and why, every layer in LEO is maintained, validated and updated to reflect the real SA market.

Built for teams that plan with place in mind

Designed For Clarity and Ease

Whether you are making daily location decisions or setting long-term network strategy, LEO gives you the data to act with confidence.

Retailers and Property Teams

Retailers and Property Teams

Assess current locations, identify new site opportunities and support smarter expansion and leasing decisions.

Senior Retail Leaders

Senior Retail Leaders

Use location intelligence to build network strategy, understand performance drivers and make decisions your business can stand behind.

Analysts & Planning Specialists

Analysts & Planning Specialists

Explore market patterns, compare areas and turn location data into clear, well-supported recommendations.

Consultants & Property Advisors

Consultants & Property Advisors

Give your clients credible, data-backed location insight drawn from South Africa's most trusted retail datasets.

Find The Right Location
With More Confidence

Whether you are planning a store, reviewing a network or exploring a new site opportunity, LEO brings the surrounding market into focus so you can make smarter, data-backed location decisions.

60K+ Retail Landscape Mapped, 1900+ Malls
100K+ Granular Demographics, Enumerated Areas
100M+ Mall Visitor Volumes, Tracked telemetry data
19 Lifestyle Segments, Kaleidoscope
20+ Years in Retail industry, Trusted by South Africa's

Frequently Asked Questions

LEO is Lightstone's location intelligence platform. It helps property and planning teams visualise data on a map, access demographic insight, generate market reports and make smarter decisions about store locations, site selection and network planning.

Testimonials

What Our Users Say

LEO is the first place we go when weighing up a new store. Everything we need in one view, backed by brilliant support from the Lightstone team.

AH

Adam Hudgson

Cashbuild

Lightstone and LEO have transformed how we plan our blood drives. We can now pinpoint the right areas, reach lapsed donors and target by blood type exactly when we need it.

TP

Terrance Pillay

Contact Centre Manager, SANBS

We use LEO across all our brands to guide new store placement. Understanding the population and how people move gives us the confidence to put each store in exactly the right place.

SB

Simon Bradshaw

IT Director, Mr Price Group